With smash hits, sold-out tours and inspirational messages, the Third World Band will kick into a high gear the celebration of their milestone Anniversary.  The Reggae Ambassadors will officially launch a year-long celebration at the 2010 Jamaica Jazz and Blues Festival on Saturday, January 30^th in Trelawny, Jamaica.

Celebrating 35 years in the industry, Third World – one of the longest running Reggae band – is an institution that produces and performs music that is cutting edge, positive, progressive and internationally relevant. Formed in 1973, the group has released a total of 22 albums as well as solo projects from Lead Singer Bunny Rugs and Guitarist Cat Coore.  This does not include their new unreleased album entitled “Patriots” which will be released in early 2010.  They have received numerous awards, including an Award in 2009 from Brooklyn Academy of Music (“BAM”), the 1986 “United Nations Peace Medal,” 1992 and 1996 Jamaica Music Industry Awards for Best Show Band and 10 Grammy nominations.  Additionally, the group has worked and collaborated with top acts such as the Jackson Five, Bob Marley and The Wailers and Stevie Wonder.

On January 30, 2010, Third World will add yet another accomplishment to their already impressive resume as the Group is slated to share the main stage with chart topping acts such as Grammy winning R&B crooner Kenneth “Babyface” Edmonds and Erykah Badu along with Gladys Knight, Billy Ocean, The Whispers, Joss Stone, Monty Alexander, Joe Roy Jackson and the Queens Project featuring Tamia, Kelly Price and Deborah Cox. Patrons can expect to see the Third World Band perform international hit singles and fan favorites such as “Now That We’ve Found Love,” “96 Degrees in the Shade,” “Try Jah Love,” and “Sense of Purpose.”

Turn-Key Productions 14^th staging of the Jazz and Blues festival, which is known for attracting thousands of patrons and media outlets from the United States, Europe and the Caribbean, is being sponsored by the Jamaica Tourist Board, Air Jamaica, Iberostar, Rose Hall Resort and Spa, CVM TV and the Gleaner Company.  As stated by Richard Daley, Bass player and original member, “It is a great honor for us to perform at the Jamaica Jazz and Blues Festival.  It is the perfect event for us to kick-off our year-long 35^thAnniversary celebration.”

Prior to their performance on Saturday night, Third World Band will be hosting a Press Conference on Friday, January 29, 2010.  During the press conference, the Group will announce upcoming performances and plans for an international tour.  The venue, along with the time, will be announced at a later date.  Until then, all media inquiries should be directed to Triple 7 Entertainment LLC by calling (201) 981-6960 USA, (876) 475-5841 Jamaica or emailmedia@triple7entllc.com.

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