Canadian reggae starlet Ammoye released her new single, “Baby It’s You,” Tuesday, January 15, 2013 on iTunes.
Her single – a tasty pop-radio rhapsody with an alluring melody – was produced by Kemar ‘Flava’ McGregor in connection with his recent campaign to spread the pleasures of pop-reggae music to a global audience.
Ammoye’s latest offering explores the addiction of love, and the delight of expressing appreciation toward a devoted romantic partner.
If that sounds soft and P.C. – it’s meant to sound that way. Ammoye isn’t afraid to spread love openly. With “Baby It’s You,” Ammoye and McGregor are collaboratively united in selling upliftment to reggae audiences, and helping record-label officials to understand that romantic pop-reggae is the future of the reggae genre. Love it or hate it, you can’t deny that Ammoye’s new song is melodically and culturally superior to everything the major labels are currently pushing.
”Basically, I want ‘Baby It’s You’ to affect reggae culture in a positive way – allowing the people to get an appreciation of clean, inspirational love music from reggae,” said Ammoye. “I want the consumers and the music execs to count this kind of music as viable, necessary and important.”
Whether she’s crafting a nightclub anthem or crooning a midnight serenade, Ammoye remains dedicated to her creative mission, which is to popularize the status of love. Ammoye said she enjoys a comfortable, homestyle environment when writing love songs – often penning lyrics in her bedroom at night – which affords her the relaxation required to arrange humanistic layers of melody and color.
“The feeling of being and knowing you’re in love is like an addiction for me, and I truly love when I’m blessed with having true love in my life,” said Ammoye. “I don’t hide it…I share it. Because of how this person makes me feel, it was easy for me to write this song, and to express how I felt at the time. I’m simply saying that I’m sure he’s the one for me.”
In 2009, two of her songs were featured on the MTV Winter Olympics documentary, “Over The Bolts,” and she has performed as an opening stage act for hip-hop celebrity B.O.B., and for reggae greats Beenie Man, Beres Hammond, Serani, Gyptian, Gramps Morgan, Chaka Demus, L.U.S.T., and the Easy-Star All Stars.
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