The Business of Reggae

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If you are in the reggae music recording industry or thinking about getting into the business, then you need to hear this.

Hosted by Highlanda Sound co-founders Kahlil Wonda and AGARD, Reggae Lover is a podcast that pulls back the curtain on the issues, insights, back-stories, and adventures of the biggest names in reggae. Discussions center around the culture, economics and all things relatable to reggae lovers.

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Listen to this if you love reggae music and consume it via streaming services, digital downloads, vinyl records, CD, mixtapes, concerts, and/or dances.

In this episode of “Reggae Lover,” we discuss the current landscape faced by reggae artists from Jamaica and other Caribbean countries. This includes looking at how music distribution has changed in recent years and the impact of copyright laws.

We offer tips to help up-and-coming artists steer away from the evils of the business and suggest avenues of potential revenue that are commonly overlooked. This includes discussion of global trends as it relates to reggae and dancehall.

We tackle questions like Who is making all the money? Should artists go independent or pursue recording contracts with major labels? How can reggae/dancehall artists compete in the global marketplace? Are the GRAMMY awards even relevant?

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Roots, Rock, Reggae A Bob Marley Celebration

A Bob Marley Celebration

Join us for a night of listening and dancing to his music 🎶

Bob Marley's Birthday

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On Saturday, February 9th, 2019 Join Us On A Musical Journey as we Celebrate The Life Of the Legend, Bob Marley.
 
Entry $15 in advance, more at the door!! 
 
Live covers by🎶 Ras Digital.
Music by selectors🎶  King AP and Highlanda Sound.
Location: WILDPITCH – 255 Trinity Ave Atlanta, Georgia.

“LOVE AFTER” NOVEL GETS LOCAL NOD AT JAMAICAN PRE-RELEASE

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Jamaican born actress, model, and now published author Jacinth Headlam launched her first ever novel, ‘Love After’ in Jamaica. She is known for playing the lead role in the film ‘Diary of a Badman.’

Jacinth Headlam
The motivational memoir shares with readers her love, pain, heartbreak and how she found the strength to rebuild, with the intention of inspiring others to overcome their own challenges and find that “Love After.”

Jacinth, who currently resides in the USA, visited the island to promote the project. She hosted a pre-release book signing for ‘Love After’ at Bookophilia in Kingston. Headlam got a chance to interact with her fans in an intimate setting where some shared their personal stories.

“To interact with my fans directly made it more real. To get that instant gratification and to interact with them both individually and collectively, while hearing their personal stories was amazing.” Jacinth explained.

Jacinth Headlam

Jacinth Headlam


The launch was a success and the book was well received. Those in attendance were eager to buy and excited to read the memoir in hopes of finding their own personal purpose.

“Many need help letting go of their past and finding their love after within themselves, many are eager to discover their purpose and how to manifest their dreams to reality,” Jacinth added.

The international launch of ‘Love After’ will be in New York City on February 9, 2019, at Stuart Cinema in Brooklyn, NY. Then Jacinth heads to London and Canada for more promotional appearances.

The official release of the memoir will be on February 9, 2019. ‘Love After’ will be available at Bookophilia in Kingston, Jamaica. Barnes and Nobles, Amazon, Audible and Kindle are other outlets. Printing and distribution by KD Printing and Infinity Publications LLC.

Introduction to Sound System Culture

This “Reggae Lover” episode gives a high-level overview of Jamaican sound system culture.

We clarify some things that we’ve mentioned in the last three episodes and define a number of sound system related terms. AGARD and I each share stories about how we got introduced to sound system culture and offer pointers for up-and-coming selectors.

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Women in Reggae

Many women have made a name for themselves in the male-dominated genre of Reggae music.

Here we speak of some current notables and analyze some of the issues that have always existed. There is always a balance of positive and negative and we touch on that in this Reggae Lover episode.

Reggae Grammy

Of the several female artists that continue to hold their own, here are some highlights:

Etana has produced above average music for at least the past 10 years. She earned a nomination for Best Reggae Album at the upcoming 61st Annual Grammy Awards for her latest project, Reggae Forever. She is the first female nominee in that category since Sister Carol in 1997, and the fourth ever.

Spice became the first reggae artist to cross the 1 million followers mark on Instagram. Known for raunchy lyrics, she ventured into social commentary on her single “Black Hypocrisy.” The song, which tackles the issue of colorism is on her Billboard chart-topping mixtape entitled “Captured.” I hope that Spice tackles more serious issues in the future. She can be a positive influence for young women the way she is controlling the media right now.

Queen Ifrica has wowed audiences at festivals like Rebel Salute and Reggae Sumfest for the past several years. Her songs have broached the toughest topics from incest to skin bleaching. She sings out against crime, unhealthy diets, corruption, and other evils. Queen Ifrica is also well-rounded and able to discuss love and sexuality in tasteful ways.

Leaders of the new school:

Reggae revivalist Jah9 is as refreshing as she is an enigmatic force. She’s a yoga practitioner and poet turned reggae performing artist. Her dancehall career was nurtured by RoryStoneLove who produced her debut album. Jah9’s lyrics are deep, thought-provoking, and meaningful. Her music is powerful yet diverse.

The 17-year-old singer, songwriter, and guitarist, Koffee, emerged as a star in 2018. Her single’s, “Burning,” and “Raggamuffin,” gained local and international attention. Look out for her new hit, “Toast,” which looks to be an even bigger smash.

Lila Ike is one of the protege’s of Grammy-nominated reggae revival leader Protoje. She was a unique style and flair with songs about love and socioeconomic topics.

Twenty-one-year-old Yanah is known as “The Tiny Powerhouse.” With a hand-full of songs released to date, she has captivated listeners. Her delivery is sultry and passionate.

Sevana is another songstress working with Protoje’s In.Digg.Nation Collective record label. She stood out on “A Bit Too Shy” and “Sudden Flight” which featured Jesse Royal. Sevana has an amazing sound – one of the sweetest voices to come out of Jamaica in a long time.

Naomi Cowan came out with a fun 2018 single called “Paradise Plum.” She has an R&B/soul, reggae vibe and is actually the daughter of musician Tommy Cullen and singer Carlene Davis. She spent time in Canada where she went to college and then earned a Masters in digital media. After some time running her parent’s businesses, she has turned her focus to a music career. Look out for big things from Naomi!

women in reggae (2)

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Kristine Alicia‘s 2nd album “Songs from Zion” debuted in 2017. Produced by RoryStoneLove and featuring Dean Fraser, the 11-track album is classic roots reggae with inspirational messages. Kristine’s vocal prowess bolsters the project. Rory’s Black Dub label has been grooming many promising female artists.

The ever-versatile Keida and potent lyricist Karamanti both represent a strong female presence. Their content centers around themes of unity and consciousness. Karamanti launched her own record label, BlackWuman22 Music.

Dancehall artist Dovey Magnum has risen to international fame in the past year. She’s by far one of the most powerful female performers in her class and her talent is undeniable. Her spiritual side is expressed in “Prayers Me Use and Win,” but her more popular anthems are X-rated. Dovey can definitely affect positive change by injecting conscious messages into her music.

Kelissa is the daughter of the lead singers from the foundation group Chakula. She attended University in California where she toured extensively. Kelissa also performed and spent time in Africa gaining notoriety there. She has toured and collaborated with Chronixx in the studio as well.

Other artists mentioned:

Marcia Griffiths, Nadine Sutherland, Tanya Stephens, Lady Saw (Marion Hall), Lady Ann, Lady G, Sister Nancy, Sister Charmaine, and Shensea.

The challenges:

There are many other female artists out right whose music is only about sex and sexuality. Their music gets to the forefront in the major media channels more often than not. Selectors and radio disc jockeys have been doing more following than innovating. Their playlists feature the same raunchy songs, with few attempts to introduce more diverse subject matter. It seems quite difficult to get played as a new performer. This only entices young upcoming women to embrace the same age-old cliche – sex sells.

Spice, who many refer to as the new Queen of Dancehall signed her record deal in 2009. Since then, her label has failed to release a full-length studio album of her songs. We dissect this issue trying to figure out how this could even happen.

With this climate how can new female artists get discovered while avoiding exploitation? How can we achieve more balance on the lineups of shows and concerts? How can radio, dancehall, and mixtape playlists become more diverse? How can reggae music, a genre that once stood as a voice for the voiceless embrace its own women? How can we become less hypocritical as an industry and as a society?

In this, the age of the #metoo movement, and “Surviving R. Kelly,” it is imperative that we protect and support our women. This discussion may pose more questions than answers, but it spawns a dialogue that needs to be had.

Add the names of female artists that should have been highlighted in this piece (tag them in the comments). Do you agree or disagree with the statements we have made? Do you have an answer to the questions posed? Let us know. Thanks for listening, reading, and sharing. This is dedicated to you. #reggaelover 

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Dancehall vs. Reggae: Is there a difference?

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Most people define dancehall as a genre that stemmed from Reggae. Others contend that Reggae music is the genre, but dancehall is a place or a culture.

In this ongoing debate, we analyze these points of view and list the pros and cons of each. Within that context, we uncovered issues that affect the perception of the music as an art-form and its viability as a business.
 
This is a dedication to all reggae lovers and we invite you to share your opinion in the comments. Join the conversation and share based on your own personal interaction with reggae.

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