Upside Down 2020 Review

This is our 200th official episode of Reggae Lover. We talked about “Upside Down 2020,” the long-anticipated album from Buju Banton. 

There’s such a thing as an instant classic, and this Buju Banton new album is that.  Listen to our in-depth analysis of every track.

Click for download.

Buju Banton New Album, Sales and Streams

We also talked about record sales and chart performance.  The album got close to 3000 sales in its first week. That includes all physical copies, digital downloads as well as streams.  What is a “stream?” What is the stream worth? A stream is a fraction of a sale. So you need a certain amount of streams, whether it be songs or the entire album, in order for it to equal one sale. 

It was actually a strong debut compared to other releases from Jamaican artists.  We look at the fact that Vybz Kartel released his album on the same day as Buju.  His album, “Of Dons and Divas,” sold a little less than half that of “Upside Down 2020.” Koffee’s “Rapture,” EP which won the Grammy Award for Best Reggae Album had less than 600 first week sales. 

We have had episodes about Billboard, sales, and what it means for Jamaican reggae artists. Music is actually the marketing tool for touring, merchandise sales, etc.  In that case, Buju is in good hands with Roc Nation. I’m sure they’ll exploit this album very well.

Chart Performance

The Buju Banton new album, “Upside Down 2020” debuted in the number two position on the Billboard reggae chart. Also, on the Itunes chart for reggae music, it debuted at number two.  At the time, Bob Marley held the number one slot on both of those charts.  Vybz Kartel’s “Of Dons and Divas” debuted at the number six position on both charts. 

The Tastemaker Segment

Last week’s episode, we didn’t get to go into this segment at all. As a result, there were a few things that I wanted to make sure that we mentioned.    

Firstly, the Dré Island album, a debut album that features Popcaan on the “We Pray” single. The name of the album is “Now I Rise.”  I bumped it or a good little while when it first came out. He’s doing press for the album right now. Go look for “Now I Rise” from Dre Island. Very good music. 

If you’re a fan of Chronixx or Damian Marley, you’ll definitely love Dre Island.  He’s very talented in his own right.  He has a song out with Tory Lanez. So he has crossover songs as well. 

Secondly, there’s an awesome release from Grammy nominee, Etana. An album entitled “Gemini,” which debuted on June 19th, distributed by Kojak WorldWide. That album is official. Very good production. “Gemini” brings a strong balance of dancehall, reggae, and lovers’ rock. There is some roots reggae flavor as well. 

Kabaka Pyramid has a feature on there. Nomadz has a feature on there along with an artist known as Yhasha. This may be her best album to date. It’s definitely one of my favorites. Every song has a good vibe. I would add the whole album to my quarantine playlist. Take my recommendation. This is good, solid music. 

Thirdly, we have to talk about Koffee. Her new single entitled “Pressure” is an inspirational song for the times.  She speaks to the ghetto youths, but she’s also talking to every man. Every one of us is under pressure, if not now, at some point. It’s that type of message that can help to pull you through that kind of a situation. So I love it. She’s singing. She’s deejaying. It’s message music.  A music video for that is also out.

In addition, Koffee is on “Bigger Love,” John Legend’s new album, released June 19. The song that features coffee is “Don’t Walk Away.” This song a breakup love song duet between the two of them. The curious thing is, so far, Koffee’s material hasn’t been love songs. There’s Justin Bieber’s, “I don’t care” remix where she appears alongside Chronixx.  That would be the first but is more pop dance. 

“Don’t Walk Away” is more of an R&B style song. Definitely check that out. And of course, if you’re a John Legend fan, we talked about him earlier with this feature on the budget album. He’s got a big project out right now. 

Finally, we’ve got a new song from Anthony B entitled “Black and Proud.” This is not a protest or a revolutionary song a la “Fire Pon Rome.” He’s not telling you who needs to get burnt up in the fire. It’s a revolutionary song along the lines of just making this simple statement. I’m black and I’m proud. 

If you follow the news you know that saying “Black Lives Matter” is offensive to many people. So saying things like “black power” or “black and proud” is also going against the grain. These are the messages that we want to hear from our reggae artists, especially our cultural artists. And Anthony B is known for being that guy. 

This one is on the new World Rebirth rhythm produced by Reggae Vibes Music. It’s a brand new song released on July 8th. Anthony B’s “Black and Proud.” Please check it out. It’s awesome. Good reggae music. Good for the heart, the soul, and the brain. 

Sound System Update and Wrap up

We also gave a very concise recap of some recent sound system, soundclash live online events.  In conclusion, we announced next week’s special guest will be Walshy Fire of Major Lazor

Please share this show with a friend and tag @reggaeloverpodcast (IG) or @reggaeloverpod on Twitter.

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