WALSHY FIRE STATED THAT “JAMAICAN ARTISTS ARE ON THE VERGE OF CREATING A NEW GENRE” IN A RECENT INTERVIEW. THIS CLAIM WARRANTED FURTHER EXPLORATION SO WE WENT IN ON THE NEW MUSIC OF JAMAICA.
Before analyzing today’s music we reviewed the many genres that Jamaica has created. That amazing history includes Mento, Ska, Rock Steady, Reggae, Dub, and Dancehall. Reggae sub-genres Nyahbingi, lover’s rock, and rub-a-dub are also popular styles.
There was a peak in dancehall popularity in the early 2000s followed by a decline in quality reggae. At that time vinyl formats transitioned to the CD. Then CDs went out and digital downloads came in. As a result, DJs started using laptops to play music and consumers turned to personal electronics. This transitional period subsequently led to what we call the reggae revival.
The current global dancehall and reggae revival movements are creating genre-bending trends. Artists like Protoje, Chronixx, Kabaka Pyramid, Jesse Royal, Damian Marley, Lila Ike, and Koffee are synonymous with such trends.
Based on our analysis there either is a new emerging genre, or the concept of genres is simply dead. Distinctions between genres have become blurred and young audiences around the world are embracing that change.
Last week Protoje announced that his Indiggnation Collective (including Lila Ike and Sevana) has inked a multi-album deal with RCA Records. We discuss this historic singing and the recent trend of major label A&R’s paying attention to Jamaican talent.
Alicia Keys – Underdog (Remix) ft. Chronixx and Protoje.
Lila Ike – I Spy
Stalk Ashley – Young
Walshy Fire’s Quarantine Clash 3 – Heavy Hammer (Italy) vs. Poison Dart (Florida).
Major Hype’s Clash Series – Jazzy T from Renaissance vs. Steelie Bashment.