DJ Kash on Reggae Lover

DJ Kash Credits Jamaican Sound System Culture with Shaping his Sound

Special guest DJ Kash shares his perspective as a DJ/producer who has worked with various artists in the diaspora. 

DJ Kash just released a new single called All Night Long featuring Tifa and is working on his debut EP. We get his take on the industry, artists, culture, and how his contributions propel the music.

During this conversation we uncovered:

  • How did the song with Tifa, “All Night Long,” come about?
  • How was DJ Kash able to champion Caribbean music on ATL commercial radio?
  • How did Kash get popular on the ATL club scene and start touring?
  • How does the Jamaican sound system culture influence his style of DJing and MCing?
  • How did he get into music production?

“The best DJs in the world are Caribbean DJs …because we are the king of genres.”

DJ Kash
DJ Kash ATL on the Reggae Lover Podcast 2020.

Buzzworthy, Tastemaker, and Sound Clash Update

[Documentary] Chasing the Sound: Major Lazer – Travel with Major Lazer to Ghana and Nigeria to make the world smaller by making the party bigger.

[Single] All Night Long by DJ Kash and Tifa.

[Soundclash News] The No Jing Bang clash tournament Grand Final was Saturday, October 10th. Sponsored by the world’s #1 DJ software platform Serato, the final featured Tek 9 from Brooklyn versus Kanabis from Antigua.

[Podcast Interview] Sean Paul responds to criticisms for labeling dancehall clash culture as “slavery mentality.” – Watch Now via The Fix

[Sound Clash Audio] Eagle Force vs Love People vs Super Gold vs Inferno 10/20 (45 Shop Lock) JA ( Finals) – Listen

Shenseea and Tarrus Riley

Vanity Metrics in Reggae

We discuss the reggae industry’s focus on vanity metrics such as social media likes and YouTube views versus actionable metrics such as engagement and sales.

Reggae/dancehall fans find ways to get new music for free (YouTube, mixtapes, sound system audio, email blasts, SoundCloud, etc). The reggae media primarily reports on vanity metrics. Fans form opinions based on the opinions of others if they have to. They also find reasons to justify why they did not buy the new album(s).

Conversely, fans of other genres are known for taking action by collecting (buying) albums, whether digital or hard copy. They collect the new albums of the artists they like and then form their own opinions about the music. We break down the reasons for this disparity.

Are Vanity Metrics Running Dancehall Reggae?

Buzzworthy

  • Kahlil Wonda reviews Tarrus Riley’s new album, “Healing.”
  • Reactions to the passing of celebrated Reggae icon and trailblazer, Toots Hibbert.

The Tastemaker

Babylon Warfare by Tarrus Riley ft. Teejay and Dean Fraser.

An in-depth conversation with Steve “Urchin” Wilson, a part of Sean Paul’s management for the past 18 + years.

We discussed how Steve has been pushing the culture in nightlife and through his work in the recording industry. He shares how he got started in the business, and his thoughts on Jamaica getting more hardcore about honoring reggae icons. We touched on strategies for harnessing the economic potential of reggae, the Sean Paul success formula, and much more.

An in-depth conversation with Steve "Urchin" Wilson, a part of Sean Paul's management for the past 18 + years.

Steve “Urchin” Wilson Bio

After getting his start at Bob Marley’s legendary Tuff Gong record label as a marketing exec, Steve spent 10 years cross-training in every imaginable area in the entertainment industry including a stint as studio manager for the GeeJam Studios where he oversaw studio sessions for The Roots, Common, The Gorillaz, No Doubt & The Jungle Brothers amongst others.
In 2001 this Jamaican trailblazer signed on to help pilot the dizzying career of multi-platinum Grammy winner Sean Paul.

He spent the last 15 years traveling to over 100 countries and presiding over logistics, booking, touring, promotion & recording for the Dancehall superstar.

While honing his role as a reggae ambassador Wilson simultaneously plotted to bring EDM & house music to his Homebase of Kingston via his Brand New Machine party series that saw super DJs like Diplo, Bob Sinclar, CongoRock & Toddla T spin in Jamaica for the first time. He has gone on to export the BNM party concept to Montego Bay, Cayman, London & New York City.

Steve is also partners in FSOR Music (Future Sound Of Reggae) a boutique label that has featured releases from Mink Jo, Transdub Massiv, Naomi Cowan, Jesse Royal & Craigy T amongst others.

Most recently he was one of the local partners of the initial staging of the critically acclaimed Tmrwtday Culture Festival in Negril, Jamaica.

The Tastemaker

Soundclash Update

  • Tek 9 defeats the Polish sound system, Splendid in the first round of the No Jing-Bang Online Clash Tournament.
  • Irish and Chin announced the new date for World Clash 21 will be May 2, 2021.

Changes We’ve Been Going Through

Popular reggae artists have pushed the sonic envelope recently. The reception by reggae lovers has varied.

There are different perspectives on why this is, and if its the right direction for the music. We analyze perspectives and presumed motives in the context of the current revolution and in general terms.


Listen to this episode to hear:

  • Reactions to Chronixx saying there is no match for Sizzla in a clash.
  • Reactions to Chronixx’s song “Cool As The Breeze/Friday.”
  • “Who would be the next best Jamaican versus battle?
  • A Taste of Sumfest: Who were the best performers?
  • Should artists give a different performance online versus in-person?
  • Is the reggae revival over?
    

Tastemaker Segment:

  • Jada Kingdom – Win (Single and Video).
  • Buju Baton – Blessed (Official Music Video).
  • Poison Dart @ Sound Man Link Up.
  • Team Torment “Locked and Loaded.”

Interview with Lila Ike

Lila Ike was one of our best interviews from last year.  Check out this replay and make sure to grab her new EP, The ExPerience, if you haven’t already.  It’s a classic!

 

Lila Ike @ Reggae Lover podcast

Click to hear this very important interview.