We caught up with Diego Herrera, the Reggae/Caribbean Music Curator and Programmer for Pandora Media. He curates the popular New Reggae Now playlist.
Diego is entrenched within the culture and has been for a long time. As you may know, we’ve been working with Pandora to help push reggae music. Our podcast is featured on Pandora and we curate playlists on Pandora as well.
We had a very interesting, informative conversation. You will love it. We loved it! Diego works in the ecosystem touching the artists, labels, and the distribution channel. We pull back the curtain and shed some light on what happens on the back end at digital streaming services.
We all use these platforms to listen to content, but how do they really work? What are the inner workings? We learn about that plus get Diego’s refreshing perspective on new reggae now and the state of the culture. He comes from a very knowledgeable point of view. Of course, after the main segment, we present the Buzzworthy, Tastemaker, and SoundClash update segments.
Buju Banton denounces mask-wearing.
David Rodigan and Cedella Marley receive Jamaican Order of Distinction honors.
Barrington Levy in the studio with DJ Kahled.
Official music video for Koffee’s “Pressure” Remix featuring Buju Banton.
Downbeat pays epic tribute to fallen reggae icon Bunny “Striker” Lee on LP International’s Real Talk IG Live Show.
[Soundclash News] The No Jing Bang clash tournament Grand Final was Saturday, October 10th. Sponsored by the world’s #1 DJ software platform Serato, the final featured Tek 9 from Brooklyn versus Kanabis from Antigua.
[Podcast Interview] Sean Paul responds to criticisms for labeling dancehall clash culture as “slavery mentality.” – Watch Now via The Fix
[Sound Clash Audio] Eagle Force vs Love People vs Super Gold vs Inferno 10/20 (45 Shop Lock) JA ( Finals) – Listen
We discussed how Steve has been pushing the culture in nightlife and through his work in the recording industry. He shares how he got started in the business, and his thoughts on Jamaica getting more hardcore about honoring reggae icons. We touched on strategies for harnessing the economic potential of reggae, the Sean Paul success formula, and much more.
Steve “Urchin” Wilson Bio
After getting his start at Bob Marley’s legendary Tuff Gong record label as a marketing exec, Steve spent 10 years cross-training in every imaginable area in the entertainment industry including a stint as studio manager for the GeeJam Studios where he oversaw studio sessions for The Roots, Common, The Gorillaz, No Doubt & The Jungle Brothers amongst others. In 2001 this Jamaican trailblazer signed on to help pilot the dizzying career of multi-platinum Grammy winner Sean Paul.
He spent the last 15 years traveling to over 100 countries and presiding over logistics, booking, touring, promotion & recording for the Dancehall superstar.
While honing his role as a reggae ambassador Wilson simultaneously plotted to bring EDM & house music to his Homebase of Kingston via his Brand New Machine party series that saw super DJs like Diplo, Bob Sinclar, CongoRock & Toddla T spin in Jamaica for the first time. He has gone on to export the BNM party concept to Montego Bay, Cayman, London & New York City.
Steve is also partners in FSOR Music (Future Sound Of Reggae) a boutique label that has featured releases from Mink Jo, Transdub Massiv, Naomi Cowan, Jesse Royal & Craigy T amongst others.
Most recently he was one of the local partners of the initial staging of the critically acclaimed Tmrwtday Culture Festival in Negril, Jamaica.
The Vault: Classic Music Reviews podcast host, Brian Cox gave us an education on the island of Grenada.
Brian shared his unique perspective as a first-generation American of Caribbean descent. He described the soundtrack of Grenada, and how music has changed there over time. We learned about the music and food you would encounter at a typical Grenadian party.
The Vault: Classic Music Reviews is a top-rated music commentary podcast. The co-hosts, hip-hop fans that grew up in the 90s, review classic hip-hop, R&B, and reggae albums 20 + years after their release. They break these albums down to see if they stood the test of time. Listeners get a perspective on classics from a fresh point of view. The Vault: Classic Music Reviews also includes guest interviews, round table discussions, and artist catalog debates.