Reggae Lover History part 2 – The Evolution

In the previous Reggae Lover episode, we described the foundation of Highlanda Sound. This show chronicles what happened from our first gig to present.

In the late ’90s, the three young lions that started Highlanda Sound vowed to become one of the most dangerous sound systems that played mostly 45s. We committed to learning and practicing the arts of selecting and juggling in the dancehall arena. We set out to bring a different level of energy to the scene in Atlanta. We prided ourselves on being versatile enough to entertain any type of crowd.
We accomplished all that and more. Listen to the evolution that led to this podcast.

 

 

 

 

 

Reggae Lover History – The Flashback Episode

AGARD and I are the special guests on this episode. As the hosts, we took time out to re-introduce ourselves, talk about who we are, where we come from, and how we got into the music industry.  This is part one of this “flashback” conversation.

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Roots in the West End – Saturday, Aug 31 @ Gallery 992

End of Summer edition of Roots in the West End featuring Highlanda Sound, Farinheits Creation, Cosmic Lovebeat and Buddy Folks!

Roots in the West End

Highlanda Sound live at Reggae in the Park

Live audio recorded at #BeReggae6 featuring Highlanda Sound on stage.

This event was crazy fun! It was 90-100 degrees in ATL, but I’m not complaining – I love the summer vibes.  I played familiar songs to set the pace, and then featured new music (nuff Lila Ike, new Buju, Koffee, Tarrus Riley etc.) for the last half of my round.

 

[Podcast] Reggae Promotion Best Practices with David Driveway Cam

This episode of the Reggae Lover podcast produced by Highlanda Sound features a discussion with top-rated reggae promoter and videographer David “Driveway Cam.”

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Driveway shares best practices for networking, marketing, and building a community using social media.  We talk about his passion for dancehall culture, the mission to showcase Atlanta talent, and much more.

If you want a movement to go a certain way you need other people to help you get there.  It is never on yourself.

 

No matter how much blood sweat and tears you put into it, If you don’t have a team or supporters, you only can go so far.

It’s a marketing strategy.  If people know you’re willing to support them, then they’re more likely to support you.

DURING THE INTERVIEW WE TOUCHED ON:

  • 5:38 – Driveway Cam’s dancehall videography explosion.
  • 6:23 – The narrative: Atlanta selectors have talent.
  • 7:29 – Difference between the NYC and ATL dancehall scenes?
  • 9:37 – Difference between Jamaican and ATL dancehall scenes?
  • 11:44 – Planning themed events & choosing talent (Rewind Sundays)
  • 18:50 – Driveway’s Summer 2019 playlist & ATL top 5 artists.
  • 22:23 – How to support and build a community using social media.
  • 26:01 – Importance of having a strong network.
  • 29:31 – Recruiting supporters and a good team.
  • 31:41 – Prospects of Atlanta as a sound clash market.

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