We discuss the reggae industry’s focus on vanity metrics such as social media likes and YouTube views versus actionable metrics such as engagement and sales.
Reggae/dancehall fans find ways to get new music for free (YouTube, mixtapes, sound system audio, email blasts, SoundCloud, etc). The reggae media primarily reports on vanity metrics. Fans form opinions based on the opinions of others if they have to. They also find reasons to justify why they did not buy the new album(s).
Conversely, fans of other genres are known for taking action by collecting (buying) albums, whether digital or hard copy. They collect the new albums of the artists they like and then form their own opinions about the music. We break down the reasons for this disparity.
Kahlil Wonda reviews Tarrus Riley’s new album, “Healing.”
Reactions to the passing of celebrated Reggae icon and trailblazer, Toots Hibbert.
Special guest, MC, is the founder of Nitelifebuzz.com, a top-rated nightlife website.
The NiteLifeBuzz media-house provides events photography and promotion services around the world. They publish some of the best quality photos of nightlife, and Caribbean parties. Our conversation fits this season’s emerging industry insider theme.
As the proprietor and owner of NiteLifeBuzz.com, MC does many things within the industry. He knows a lot of people and has tremendous insight, especially when it comes to New York City. We talked about partying in Jamaica, reggae music, and much more.
We had a great conversation covering a bit of history in New York and in Jamaica. This had us reminiscing about former online hangouts, DancehallReggae.com and Highlanda.com. We also drifted back to party life and island excursions when “outside” was open.
Buju Banton as the musical guest on The Tonight Show starring Jimmy Fallon. Performs his song “The World Is Changing.”
Popcaan debuts album, “The Fixtape.” First week sales.
Rising reggae star Lila IkéNPR Tiny Desk (home) concert.
This season, we have a few bonus episodes coming your way. Check whatever platform that you listen to us on. We’ll definitely have great new content for you. Until next time, stay safe. Make sure you find some good reggae music to keep your nerves calm and your mind focused on where it needs to be.
We sat down for an interview with Tessellated, the Billboard chart-topping, Emmy-nominated Jamaican artist who blew up in 2017 with the hit single, Pine and Ginger.
During our Interview with Tessellated we uncovered:
What were his early musical influences?
From where does he draw his inspiration?
Who is he listening to right now?
What’s next on the horizon musically?
How did he get to #1 on the Billboard Jazz charts?
How did he earn the 2020 Emmy nomination?
How would he describe his lyrical and production styles?
The fusion of Afrobeat and Dancehall on new single, No Ansa feat. Crayon from Nigeria.
With Jamaican influence on international music inescapable in the current era, a new wave of exciting artists is emerging from the Caribbean island. One artist leading the charge for this global assault on the music industry is Tessellated, a multi-talented 23-year-old artist/producer from Kingston who burst onto the scene in 2017 with his bona fide Caribbean hit collaboration – Pine & Ginger.
Citing influences from many genres, a unique blend of styles and sounds shapes the backdrop for Tessellated’s musical endeavor. Through this, he aims to push forward a fusion of Jamaica’s roots presented alongside other world genres. With this original style, Tessellated has now carved out a lane of his own already garnering support from music industry heavyweights such as Camila Cabello, Lily Allen, Diplo, Major Lazer, Jorja Smith, and more.
Continuing the trend of breaking boundaries, last year Tessellated picked up a huge sync deal for his track ‘I Learnt Some Jazz Today’, a fusion of jazz, dancehall & hip hop, with Apple for their film ‘Bounce’ created for the release of their new AirPods. After its release, the song saw massive support worldwide, racking up several million plays in a matter of months and going #1 on the Jazz Billboard Chart, a first for a Jamaican artiste.
Since then, Tessellated has signed with Sony/ATV Publishing and is currently gearing up to release his first solo project.