Pandora’s Diego Herrera on Reggae Lover

We caught up with Diego Herrera, the Reggae/Caribbean Music Curator and Programmer for Pandora Media. He curates the popular New Reggae Now playlist.  

Diego is entrenched within the culture and has been for a long time. As you may know, we’ve been working with Pandora to help push reggae music. Our podcast is featured on Pandora and we curate playlists on Pandora as well.

We had a very interesting, informative conversation. You will love it. We loved it! Diego works in the ecosystem touching the artists, labels, and the distribution channel. We pull back the curtain and shed some light on what happens on the back end at digital streaming services. 

New Reggae Now cover.

We all use these platforms to listen to content, but how do they really work? What are the inner workings? We learn about that plus get Diego’s refreshing perspective on new reggae now and the state of the culture. He comes from a very knowledgeable point of view. Of course, after the main segment, we present the Buzzworthy, Tastemaker, and SoundClash update segments.  

Buzzworthy

  • Buju Banton denounces mask-wearing.
  • David Rodigan and Cedella Marley receive Jamaican Order of Distinction honors.
  • Barrington Levy in the studio with DJ Kahled.

The Tastemaker

  • Official music video for Koffee’s “Pressure” Remix featuring Buju Banton.

Soundclash Update

  • Downbeat pays epic tribute to fallen reggae icon Bunny “Striker” Lee on LP International’s Real Talk IG Live Show.