Champion Bubbla, the video, is the story of two female Europeans who want to know what it means to bubble. With the help of Sanjay they visit several of the weekly parties held throughout Kingston to learn the indigenous art. The video is a fun filled 3 minutes; shot intentionally in an amateurish manner to reflect the situation of the two women”.
Sanjay says the video mimics his approach to music; fun filled and entertaining, “My fans appreciate that my music is all about fun and entertainment. When we do a video we always try to ensure that whoever is watching is entertained. At the same time however, I remain true to the art of dancehall”
The video for Champion Bubbla was directed by Sanjay and Tyarro for Portland Cottage Productions and Innah Mi Genes Films.