Shenseea and Tarrus Riley

Vanity Metrics in Reggae

We discuss the reggae industry’s focus on vanity metrics such as social media likes and YouTube views versus actionable metrics such as engagement and sales.

Reggae/dancehall fans find ways to get new music for free (YouTube, mixtapes, sound system audio, email blasts, SoundCloud, etc). The reggae media primarily reports on vanity metrics. Fans form opinions based on the opinions of others if they have to. They also find reasons to justify why they did not buy the new album(s).

Conversely, fans of other genres are known for taking action by collecting (buying) albums, whether digital or hard copy. They collect the new albums of the artists they like and then form their own opinions about the music. We break down the reasons for this disparity.

Are Vanity Metrics Running Dancehall Reggae?


  • Kahlil Wonda reviews Tarrus Riley’s new album, “Healing.”
  • Reactions to the passing of celebrated Reggae icon and trailblazer, Toots Hibbert.

The Tastemaker

Babylon Warfare by Tarrus Riley ft. Teejay and Dean Fraser.

Style and Vibes

Mikelah Rose, creator of the “Style & Vibes” Caribbean-American lifestyle blog and podcast is the guest on this episode of Reggae Lover.

Click Image for Reggae Lover podcast

Click Image for Reggae Lover podcast

Topics Discussed in this Episode.
  • Covering music, fashion, beauty and culture from a Caribbean perspective.
  • The importance of documenting Caribbean global influence and trends.
  • Getting guests to open up and give fantastic interviews on the Style and Vibes podcast.
  • Mikelah Rose’s reggae lover journey and early album picks.
  • Top reggae/dancehall artists representing the culture right now.
  • Favorite songs or artists for different moods and occasions.

[Podcast] Reggae Promotion Best Practices with David Driveway Cam

This episode of the Reggae Lover podcast produced by Highlanda Sound features a discussion with top-rated reggae promoter and videographer David “Driveway Cam.”


Click Pic to Play this Episode Now.

Driveway shares best practices for networking, marketing, and building a community using social media.  We talk about his passion for dancehall culture, the mission to showcase Atlanta talent, and much more.

If you want a movement to go a certain way you need other people to help you get there.  It is never on yourself.


No matter how much blood sweat and tears you put into it, If you don’t have a team or supporters, you only can go so far.

It’s a marketing strategy.  If people know you’re willing to support them, then they’re more likely to support you.


  • 5:38 – Driveway Cam’s dancehall videography explosion.
  • 6:23 – The narrative: Atlanta selectors have talent.
  • 7:29 – Difference between the NYC and ATL dancehall scenes?
  • 9:37 – Difference between Jamaican and ATL dancehall scenes?
  • 11:44 – Planning themed events & choosing talent (Rewind Sundays)
  • 18:50 – Driveway’s Summer 2019 playlist & ATL top 5 artists.
  • 22:23 – How to support and build a community using social media.
  • 26:01 – Importance of having a strong network.
  • 29:31 – Recruiting supporters and a good team.
  • 31:41 – Prospects of Atlanta as a sound clash market.



The Radical Self-Expression Summit – June 14, 2014 #Atlanta


Radical Self-Expression Summit provides a space for women and men to explore how the practices of self-love and self-expression can benefit their communities.

Radical Self-Expression Summit

Radical Self-Expression Summit logo

We are delighted to announce a unique event created to explore and celebrate the contributions of 9 extraordinary Atlanta women entrepreneurs. This June 14 wellness-focused summit will bring storytelling, dialogue, visual art, music, and fashion to Atlanta to recognize positive impact among specific women leaders.


  • A multiple-time New York Bestselling author, and award-winning journalist/blogger
  • An environmental activist who represented her non-profit organization as an invited guest to the White House Women and the Environment Summit
  • An internationally acclaimed Marketing Expert whose Conscious Marketing skills have played integral roles in the careers of some of Atlanta’s most celebrated musical and visual artists
  • An emcee whose unmistakable confidence and positivity represents the Goddess mindset that many women seek to embody

among other brilliant Lightworkers whose commitment to wellness have significantly enhanced the quality of life for thousands of women and men.

Radical Self-Expression Summit Radical Self-Expression Summit

The honorees and their work are the event’s focal points, and the poetry and prose from the spiritual novel, Radical Self-Expression Manifesto will underscore the evening via book readings and the sharing of deep inquiry and meaningful dialogue.

Additionally, our guests will enjoy fashion and art by way of our “mini-fashion shows” embedded throughout the event. The shows will highlight 9 “statement T-shirt” designs that complement the energy of Radical Self-Expression.

Our models will be provided through our partnership with Atlanta-based, Vitiligo Bond, Inc, a non-profit organization that supports awareness and treatment for the skin condition made known by Pop icon, Michael Jackson.

Our partnership with Vitiligo Bond is ideal as their purpose is to foster self-love, self-confidence, and self-expression among those living with Vitiligo and those looking to support them. This partnership also helps our In-Kind Donations to be tax-deductible.  

Learn more about Radical Self-Expression Summit at

Radical Self-Expression Summit

Radical Self-Expression Summit partners

More About Radical Self-Expression Manifesto:

Inspired by the uprisings against gender and racial subjugation and marginalization, Radical Self-Expression Manifesto weaves poetry, protest, and prose through the experiences of the awakening woman. A blend of spirituality, fiction, and how-to, these stories within stories invite readers to explore their own lives through the lens and life of a young girl living under the shadows of her mother’s pain and her father’s fears.

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