We discuss the reggae industry’s focus on vanity metrics such as social media likes and YouTube views versus actionable metrics such as engagement and sales.
Reggae/dancehall fans find ways to get new music for free (YouTube, mixtapes, sound system audio, email blasts, SoundCloud, etc). The reggae media primarily reports on vanity metrics. Fans form opinions based on the opinions of others if they have to. They also find reasons to justify why they did not buy the new album(s).
Conversely, fans of other genres are known for taking action by collecting (buying) albums, whether digital or hard copy. They collect the new albums of the artists they like and then form their own opinions about the music. We break down the reasons for this disparity.
Kahlil Wonda reviews Tarrus Riley’s new album, “Healing.”
Reactions to the passing of celebrated Reggae icon and trailblazer, Toots Hibbert.
Rising reggae star Lila Iké is our special guest for the 150th episode of Reggae Lover.
Podcast: Lila Iké – Reggae Lover podcast.
Often highlighted on this platform for being part of the resurgence of conscious, organic music in Jamaica, it was a pleasure to discuss the state of the culture with Lila. The talented Manchester native shared her story with us in an amazing interview.
During the interview we touched on:
Lila’s new single “Where I’m Coming From”
Childhood and the Influence of her mom
Move to Kingston and linkage with Protoje
Learning the business of music
Working with Protoje
Love of sound system culture and creating dubplates.
A special edition of Reggae Lover is now being broadcasted live on Nice Up Radio every Monday from noon to 1 pm PT. Check out NiceUpRadio.com or download the free Nice Up Radio mobile app from the iTunes Store or Google Play.