“Reap What You Sew” is a musical campaign inspired by, Anthony B’s new single “Dun Wit Di War”, and is designed to promote peace and education in Jamaica. Anthony B message is that peace and prosperity in JA can be harnessed through the productive actions and efforts of conscious Reggae artists from Jamaica and around the world.
“Reap What You Sew” features Reggae artists who have the vision, talent and dedication; and a desire to help the people of Jamaica and bring peace and prosperity throughout the nation. The “Reap What You Sew” campaign was created by Howell Allen, from Backyard TV, in his effort to bring Reggae artist together to unite and fight for whats right to bring peace and prosperity to Jamaica. We owe a debt of gratitude to Reggae Star, Anthony B who inspired the movement through his song “Dun Wit The War”. Anthony B was also kind enough to offer his talent and time to make this project a reality. We hope in the future we will be able to mobilize more artists, activists, entertainers, organizations and educators who understand that we are powerful role models and get onboard. We have created a website where we will be posting stories, materials and information, and share our personal hopes and stories in our efforts to bring awareness and provide lots of information. We urge everyone to spread the word by putting video messages on Youtube, Myspace, Facebook, Twitter and others to make sure everyone hear about “Reap What You Sew”.
The “Reap What You Sew” Movement is rooted in the Reggae community with a mission to diminish violence in Jamaica through education, music, and direct action. The “Reap What You Sew” project will achieves its mission by using fund-raising, and media campaigns to heighten the awareness of the effects of violence, create multi-generational dialogue and supplies parent and youth oriented educational tools for conflict resolution. We are calling upon the mass media to address the images they put forth. We are calling for balance! Balance within ourselves, in the media, and in our communities. The “Dun Wit Di War” song featuring Anthony-B and Riquey-B will be used to introduce “Reap What You Sew” and is designed to bring awareness to the campaign.
Violence is an unjust or unwarranted exertion of force or power. Violence is the diplomacy of the incompetent. Violence is unnecessary and costly. Violence kills what it intends to create. Violence is any activity that is consciously used to hurt oneself, another individual or group of people, whether through mind, body or spirit. “The question is no longer between violence and non-violence it is between non-violence and non-existence.” – Dr. Martin Luther King, Jr.
The popularity of this song will give rise to a community of conscious Reggae artist, and continue to develop all-star projects that will become a legendary Reggae peace anthem series, “Reap What You Sew”. There will also be a digital campaign with free mp3 downloads and fund-raising events. The proceeds will be used to develop various community programs in Jamaica and promote all things, which make it cool to ‘Stop The Violence.’