Shenseea and Tarrus Riley

Vanity Metrics in Reggae

We discuss the reggae industry’s focus on vanity metrics such as social media likes and YouTube views versus actionable metrics such as engagement and sales.

Reggae/dancehall fans find ways to get new music for free (YouTube, mixtapes, sound system audio, email blasts, SoundCloud, etc). The reggae media primarily reports on vanity metrics. Fans form opinions based on the opinions of others if they have to. They also find reasons to justify why they did not buy the new album(s).

Conversely, fans of other genres are known for taking action by collecting (buying) albums, whether digital or hard copy. They collect the new albums of the artists they like and then form their own opinions about the music. We break down the reasons for this disparity.

Are Vanity Metrics Running Dancehall Reggae?

Buzzworthy

  • Kahlil Wonda reviews Tarrus Riley’s new album, “Healing.”
  • Reactions to the passing of celebrated Reggae icon and trailblazer, Toots Hibbert.

The Tastemaker

Babylon Warfare by Tarrus Riley ft. Teejay and Dean Fraser.

One Day Spring Fling Pop Up Shop by The Honorary Citizen – @thcinl

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One of my favorite clothing lines is offering huge savings – One Day Only! See the message from The Honorary Citizen boutique below.
thcpopupshop

Spring Fling Pop Up:
Tomorrow April 5th.
Fallen Arrows Showroom
858 Dekalb Ave. #Atlanta
4pm-8pm

Save big on all fleece + Up to 50% off last seasons items. Get to see and pre-order new pieces before anyone else.

Come shop and get any 2 tees for just $50 when you share/repost any of our IG pics. Be sure to mention @thcinl for credit.

Online: Beginning midnight tonight, the first 50 people to pre-order our Super Soft V neck tee will receive it for just $25. Use code: CLNHRT during checkout. Limit one per member.

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