Shenseea and Tarrus Riley

Vanity Metrics in Reggae

We discuss the reggae industry’s focus on vanity metrics such as social media likes and YouTube views versus actionable metrics such as engagement and sales.

Reggae/dancehall fans find ways to get new music for free (YouTube, mixtapes, sound system audio, email blasts, SoundCloud, etc). The reggae media primarily reports on vanity metrics. Fans form opinions based on the opinions of others if they have to. They also find reasons to justify why they did not buy the new album(s).

Conversely, fans of other genres are known for taking action by collecting (buying) albums, whether digital or hard copy. They collect the new albums of the artists they like and then form their own opinions about the music. We break down the reasons for this disparity.

Are Vanity Metrics Running Dancehall Reggae?

Buzzworthy

  • Kahlil Wonda reviews Tarrus Riley’s new album, “Healing.”
  • Reactions to the passing of celebrated Reggae icon and trailblazer, Toots Hibbert.

The Tastemaker

Babylon Warfare by Tarrus Riley ft. Teejay and Dean Fraser.

Summer 2019 Report | Reggae Lover # 155

On Reggae Lover podcast episode 155 we discuss the state of the culture and news from the dancehall.

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TOPICS COVERED IN THIS EPISODE:

  • Our reactions to Reggae Sumfestin Jamaica and Reggae Summerjam in Germany.
  • Responses to our earlier shows from this season.
  • Revisited last week’s topic about looking back at the decade of 2009 to 2019.
  • Checked in on our “songs of the Summer” predictions.
  • An updated report on our women in Reggae leaders of the new school.
  • An updated report on Buju Banton.

[Podcast] Reggae Promotion Best Practices with David Driveway Cam

This episode of the Reggae Lover podcast produced by Highlanda Sound features a discussion with top-rated reggae promoter and videographer David “Driveway Cam.”

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Driveway shares best practices for networking, marketing, and building a community using social media.  We talk about his passion for dancehall culture, the mission to showcase Atlanta talent, and much more.

If you want a movement to go a certain way you need other people to help you get there.  It is never on yourself.

 

No matter how much blood sweat and tears you put into it, If you don’t have a team or supporters, you only can go so far.

It’s a marketing strategy.  If people know you’re willing to support them, then they’re more likely to support you.

DURING THE INTERVIEW WE TOUCHED ON:

  • 5:38 – Driveway Cam’s dancehall videography explosion.
  • 6:23 – The narrative: Atlanta selectors have talent.
  • 7:29 – Difference between the NYC and ATL dancehall scenes?
  • 9:37 – Difference between Jamaican and ATL dancehall scenes?
  • 11:44 – Planning themed events & choosing talent (Rewind Sundays)
  • 18:50 – Driveway’s Summer 2019 playlist & ATL top 5 artists.
  • 22:23 – How to support and build a community using social media.
  • 26:01 – Importance of having a strong network.
  • 29:31 – Recruiting supporters and a good team.
  • 31:41 – Prospects of Atlanta as a sound clash market.

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