Spring 2020 Reggae Update

Talking about what’s going on in the business as we all continue adjusting to being locked down.

 

  • Apple Music expands coverage to more countries, including Jamaica.
  • Soundcloud now offering digital music distribution.
  • Up and coming artists who lack music business knowledge.
  • Artists beefing and clashing during quarantine and why it’s not a good look.
  • Sounds and Artists who have improved their position during the quarantine.
  • Buju Banton ft. John Legend – Memories.
  • Jah Izrehl – Never Worry.

 

1hr 4min
Published May 11, 2020 at 12:04am

 

 

 

 

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Going Live

This episode explores the current trend of celebrity producers and song-writers going live and competing in pseudo-soundclash fashion.

 

Selectors are juggling live and clashing on social media channels like never before.  The music industry must continue to thrive using the technology that’s available whether through live content, on-demand, or both.  The lock-down situation will no doubt push the limits of what’s possible.

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King Addies Music: King Pin and Killa Boo on Reggae Lover

An exclusive in-depth interview with selectors Killa Boo and King Pin of King Addies. King Addies is an International Sound System created in 1983 in Brooklyn, New York City. They remain a force to reckon with in the sound clash arena and a top choice for juggling.

 

Among Topics Discussed in this Episode:
2:15 – The History of King Addies.
5:51 – How Killa Boo became an Addies selector.
9:40 – How King Pin joined the King sound.
13:16 – Earning the trust of Addies fanatical supporters.
18:10 – The dubplate creation process.
19:25 – King Addies Promotions: Welcome to New Lots party & World Fight Club soundclash league.
22:53 – Who is next on Addies kill list.
24:00 – Why the soundclash business is not the same today.
26:35 – Why “big sounds” are afraid to take the battlefield nowadays.
30:53 – Addies radio movements: World Power Hour & Sunday’s w/ Addies HiFi (Selector ObRas)
34:01 – King Addies Fall Europe Tour 2019
36:30 – King Addies productions: True Dreams Riddim 2019
38:25 – The state of reggae/dancehall music right now

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[Podcast] Reggae Promotion Best Practices with David Driveway Cam

This episode of the Reggae Lover podcast produced by Highlanda Sound features a discussion with top-rated reggae promoter and videographer David “Driveway Cam.”

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Driveway shares best practices for networking, marketing, and building a community using social media.  We talk about his passion for dancehall culture, the mission to showcase Atlanta talent, and much more.

If you want a movement to go a certain way you need other people to help you get there.  It is never on yourself.

 

No matter how much blood sweat and tears you put into it, If you don’t have a team or supporters, you only can go so far.

It’s a marketing strategy.  If people know you’re willing to support them, then they’re more likely to support you.

DURING THE INTERVIEW WE TOUCHED ON:

  • 5:38 – Driveway Cam’s dancehall videography explosion.
  • 6:23 – The narrative: Atlanta selectors have talent.
  • 7:29 – Difference between the NYC and ATL dancehall scenes?
  • 9:37 – Difference between Jamaican and ATL dancehall scenes?
  • 11:44 – Planning themed events & choosing talent (Rewind Sundays)
  • 18:50 – Driveway’s Summer 2019 playlist & ATL top 5 artists.
  • 22:23 – How to support and build a community using social media.
  • 26:01 – Importance of having a strong network.
  • 29:31 – Recruiting supporters and a good team.
  • 31:41 – Prospects of Atlanta as a sound clash market.

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Resources:

Its Sound Clash Time Again

This Reggae Lover episode is about the global state of sound clash in 2019. Our special guest is Dr. Rock, host of Front Lines, the West Coast’s only Sound Clash talk show.

Sound Clash Time Again - Reggae Lover Podcast

Download Episode 142 of Reggae Lover

Introduction to Episode:

Dr. Rock is the selector behind Great Stone Sound and has studied the game for 30+ years. He hosts two radio shows on the Portland, Oregon based internet station, Nice Up Radio. You can hear him on Front Lines (Thursdays 7-9pm PST) and Dr. Rock’s Free Clinic (Sundays 7-9pm PST).

Podcast Episode Summary:

  • Rock’s favorite sounds are Stur Mars (late 80s) and King Addies (90s – present).
  • When trying to introduce white people to sound clash, he has pointed to the Red Bull Culture Clash. From there, more hardcore.
  • He fell in love with reggae as a youth in the Bahamas in the mid-80s.
  • Why he became a selector
  • Tips for young sounds to build a brand and a following.
  • Who are the top sounds from the West coast?
  • Insights learned from interviewing top clash selectors from around the world.

Quotable:

“There’s something so pure about the sound clash, the dubplate, and the dubplate forward. It is almost religious in its effect. When you see it, you want to share it with people.”
– Dr. Rock on Reggae Lover Podcast 142 – Sound Clash Time Again.

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